Logo Design Workbook

A hands-on guide to creating logos

1. Logography. I. Morioka, Noreen. II. Title

• Breaks down the process of creating a logo into methodical steps so designers can execute each element strategically and successfully

• Provides advice and tips that explain what makes a logo work and why

• Offers ideas and inspiration from leading designers from around the world

This is the first book in a new series of practical and inspirational workbooks from Rockport Publishers, which will cover alI the fundamental areas of the graphic design business. This edition, Logo Design Workbook, focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of the book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo development process. Covered topics include: developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the long term goals of the client might affect the look and needs of the mark; choosing thoughtful colors and typefaces; avoiding common mistakes; and deciphering who some logos are successfuI while others are not. The authors then take the design process one step further with an extensive exploration of the process of developing a graphic standards manual By setting the range of flexibility, a logo is defined in terms of color, typography, placement, and additional elements. With the standards set, designers can feel confident that their work will maintain the original intent and strength through the mark’s life.

The second portion of the book is composed of in-depth case studies on logos designed for a variety of industries. Each case study explores the design brief the relationship with the client, the time frame, and the results. Adams Morioka has created a powerful workbook that provides designers of aII levels with all the tools they need to create logos that will succeed for their clients year after year.